Neolane Social Marketing
Neolane Social Marketing, an application within version 6 of Neolane's conversational technology marketing platform , enables marketers to engage in one-to-one customer dialogues with fans and followers within social media including Facebook and Twitter. Neolane Social Marketing goes beyond the basic listening and influencing social tactics that most brands are limited to today, which tend to only yield groups of unknown fans.
Instead, Neolane Social Marketing enables marketers to influence those fans, obtain and manage permissions to communicate with them, and then engage in one-to-one dialogues that are coordinated across social media and other channels. Neolane Social Marketing transforms vast audiences of anonymous fans and followers into sustainable, loyal and ultimately profitable relationships.
Neolane Social Marketing can be added to both the Neolane Cross-Channel Marketing Optimisation and the Neolane Lead Management Optimisation solutions.
"The ability to establish a direct relationship with individual fans of our music artists within social media is key to our new direct-to-consumer business model. We have been a pilot user of Neolane Social Marketing, and as a result, have been able to gain insight into our fans' individual musical tastes and preferences all while engaging them in sustained one-to-one conversations. Knowing the benefits it can deliver, we have no doubt that B2C marketers will consider deploying this innovative solution." |  |
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