Neolane Message Center
Improve the ROI of Transactional Messages with Real-Time, Cross-Channel Functionality
From simple purchase order confirmations through return-merchandise authorizations with personalized PDF files, transactional messages are expected by their recipients and thus enjoy excellent reading rates. As such, they are a powerful but often untapped direct marketing opportunity. However, they also present a real challenge in terms of deliverability and service levels.
Neolane Message Center meets the requirements of both IT and marketing by unifying customer messages via Neolane's proven conversational marketing platform: Cross-channel strategies, real-time personalization and inclusion of marketing offers are all enabled all while ensuring optimized deliverability, availability and traceability.
How Does Neolane Message Center Work?
Connected with your information systems via a Web Services based API, Neolane Message Center™ listens for events and uses them to create enriched messages and execute them in real time.
What are the Main Benefits of Adopting Neolane Message Center?
By using the Neolane conversational marketing platform as a central message hub, you benefit from a single view of the customer – regardless of the message type.
Based on the proven technology of Neolane's conversational marketing platform, Neolane Message Center also enables you to benefit from the following advantages:
- Improved deliverability: Neolane Message Center includes best-in-class deliverability tools and techniques such as throttling by domain, intelligent bounce handling and retry strategies..
- An opportunity to sell more and more often: Service messages can incorporate personalized, cross-channel-consistent offers in real time. This enables increased up-sell and cross-sell opportunities and ensures "one to one" optimization for service messages.
- Real time message tracking and systems monitoring: Neolane Message Center provides real-time reports on events and queues throughout the whole message processing cycle (enhancement, sending, receipt).
- Rapid deployment and future proof thanks to the adoption of industry-standard SOAP APIs and the availability of a plethora of out-of-box connectors.
What are the Deployment Models?
Neolane Message Center is available as on-premise software or as a hosted service.
How Neolane Message Center is used?
Neolane Message Center can be used in conjunction with Neolane's cross-channel campaign automation applications, Neolane Campaign™ and Neolane Delivery™ focused on email management. It can also be used in conjunction with Neolane Interaction™ to augment personalization of outbound messages. Neolane Message Center is compatible with the software options Neolane Variable Digital Printing for real-time personalization of PDF attachments and Neolane Survey Manager™ to offer complete online survey functionality.
Find out more:: Neolane Message Center™ Data Sheet
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