Adobe Neolane Mobile App Channel
Integrate Mobile Apps in Your Cross-Channel Marketing Strategy
Popularized by smartphones and tablets, mobile apps have gained rapid adoption among mainstream consumers. For companies, they fulfill significant brand awareness and communication goals, and present opportunities to nurture customer loyalty and develop incremental revenues. Adobe Neolane Mobile App Channel allows marketers to send push notifications and manage in-app messages. Organizations can facilitate one-to-one personalization of notifications and app content and consistently orchestrate them with other channels.
The Adobe Neolane Difference
Adobe Neolane’s unique approach to mobile marketing includes:
- Advanced mobile campaigns. Automate the execution of push notification campaigns and ensure cross-channel consistency.
- Personalized mobile content. Dynamically personalize one-to-one push notifications and in-app marketing messages leveraging profile data from the marketing database.
- Enhanced customer knowledge. Analyze the customer journey from push notifications through the app.
A number of global marketing organizations utilize Adobe Neolane Mobile App Channel for the following business benefits:
- Cross-channel integration. Include the mobile channel within cross-channel campaigns.
- Enrich the customer experience. Maximize brand appeal via unique mobile apps.
- Focused on ROI. Monetize interactions initiated by mobile consumers and finely measure their behavior.
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