Lead management
A complete B2B marketing automation application built upon the Neolane conversational platform, Neolane Leads™ addresses the full breadth of B2B marketing needs spanning demand generation, customer communications, and lead management. Whether prospecting, addressing existing customers, or nurturing a lead, Neolane Leads engages with the individual behind the professional. Neolane Leads markets the way top B2B sales teams sell, winning over one individual at a time.
Key Features:
- Out-of-the-box datamart, data warehouse
- Lead cleansing, deduping, and matching
- Lead scoring via BANT method or user-defined score
- Self-service segmentation
- Automated cross-channel demand generation, customer communications, and nurturing
- Two-way connectors to Microsoft Dynamics, Oracle CRM On Demand and Salesforce.com
- Marketing pipeline analytics
Key Benefits:
- Automate B2B marketing
- Align marketing & sales
- Boost sales efficiency
- Accelerate sales cycles
| Find out more: | |
 | Neolane Leads™ Data Sheet |
| Software options: | |
| Neolane Survey Manager™ Data Sheet |
 Download Neolane's enterprise marketing platform brochure | |
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