B2B Marketers are constantly challenged to demonstrate their contribution to the top line. They need to deploy demand generation programs that provide highly qualified leads for the sales team: manage lead nurturing processes that ensure continuous ‘value added’ engagement and provide analysis of Return on Marketing Investment (ROMI).
This pressure is further compounded by the need to provide and track effective and highly personalized content marketing strategy (whitepapers and landing pages), sales enablement programs and manage marketing resources across a range of different activities including events and nurturing programs.
Neolane Leads™ is a comprehensive B2B marketing automation application built upon the Neolane conversational platform. It addresses the full breadth of B2B marketing needs including lead capture, lead scoring & lead routing, Whether prospecting, addressing existing customers, or lead nurturing, Neolane Leads™ provides a full range of capabilities to drive high personalised, cross-channel communications.
In conjunction with Neolane CRM Connector™, Neolane Leads™ can be fully integrated to an existing CRM system providing an environment for consistent messaging and sales enablement. Furthermore, Neolane Leads™ can be deployed with Neolane Distributed Marketing™ to enable organisations to address the requirements of a B2B2C business model.
- Capture and import leads from multiple sources, automatically cleansing and deduping contacts.
- Continuously score leads based on pre-defined criteria (e.g. BANT, demographics, Web behavior, event attendance, etc.)
- Automatically route sales-ready leads to your CRM/SFA system, leveraging Neolane CRM Connectors to Salesforce.com, Microsoft Dynamics, and Oracle CRM On Demand.
- Move prospects down the funnel through automated, multi-touch campaigns and event-triggered messages.
- Automate B2B marketing processes to improve campaign productivity.
- Align marketing & sales knowledge to drive consistent messaging.
- Boost efficiency by passing only highly qualified leads to sales teams.
- Create engaging nurturing programs to help accelerate sales cycles.