Products Overview

Neolane's conversational marketing technology has everything you need to plan, target, execute, and measure even the most sophisticated cross-channel marketing strategies. Our enterprise marketing software platform includes:

• Neolane Campaign – A cross-channel campaign management solution for engaging customers and prospects in one-to-one lifetime dialogues across traditional and emerging channels.
• Neolane Interaction – A real-time offer recommendation engine for delivering personalized, one-to-one messages and offers seamlessly across inbound and outbound channels.
• Neolane Social Marketing – A social marketing automation application for engaging fans and followers in one-to-one dialogues within social media, including Facebook and Twitter.
• Neolane Message Center – A high-volume transactional email solution for generating real-time communications that drive revenue with personalized marketing offers.
• Neolane Leads – An enterprise marketing automation solution that accelerates revenue with integrated lead generation, scoring, routing, and nurturing capabilities.
• Neolane MRM – A Marketing Resource Management solution for creating marketing plans, optimizing resources and spend, and facilitating collaboration among internal and external users.

At the core of Neolane are its innovative graphical user interface and workflow engine. The visual framework allows marketers to easily plan and manage budgets, resources and content, segment customers, define rules and triggers, create and re-use templates, execute campaigns, capture responses, define lead flows and analyse results. Its highly automated, role-based collaborative workflow engine orchestrates all marketing processes and customer interactions spanning multiple channels, dynamically formatting content upon delivery. The level of personalisation is virtually unlimited, empowering marketers to deliver the right message to the right person via the right channel at the right time. Neolane's graphical workflow demonstrates that automated, cross-channel direct marketing does not have to be as hard as traditional marketing vendors have made it out to be. Its ease-of-use and rapid deployment features allow customers to get started quickly.

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