Cross-channel campaign management

Neolane provides marketers with a single, open platform encompassing all the essentials for managing campaigns, leads, dynamic content, marketing resources, customer data and analytics.

Cross-channel campaign management
First generation campaign management tools are usually adept at handling traditional channels such as direct mail and telephone, but fall short when it comes to online channels - even relatively established ones such as email. Yet a recent Neolane survey found that most marketers plan to integrate emerging channels such as mobile and social computing into their marketing mix by the end of 2008.

Neolane allows companies to design and orchestrate targeted, relevant and personalised campaigns across email, direct mail, SMS, MMS, fax, Web, telephone and more. Through Neolane, marketers are equipped with the tools required to build long-term relationships through closed-loop customer communications, starting with data management and continuing through cross-channel execution and post-campaign measurement and reporting.

Neolane is known for its ability to handle very sophisticated marketing automation workflows - especially for highly personalised, large volumes of outbound communications across multiple channels.

Neolane is a great solution for organisations currently using an email service provider, but frustrated with long campaign cycles, lack of control and lack of integration with offline channels.

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