Neolane's platform encompasses all the essentials marketers need to analyse, plan, develop, execute and measure marketing activities:
At the core of Neolane are its innovative graphical user interface and workflow engine. The visual framework allows marketers to easily plan and manage budgets, resources and content, segment customers, define rules and triggers, create and re-use templates, execute campaigns, capture responses, define lead flows and analyse results. Its highly automated, role-based collaborative workflow engine orchestrates all marketing processes and customer interactions spanning multiple channels, dynamically formatting content upon delivery. The level of personalisation is virtually unlimited, empowering marketers to deliver the right message to the right person via the right channel at the right time. Neolane's graphical workflow demonstrates that automated, cross-channel direct marketing does not have to be as hard as traditional marketing vendors have made it out to be. Its ease-of-use and rapid deployment features allow customers to get started quickly.
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