Lead management bridges sales-force automation and campaign management, helping to drive higher quality leads and ensuring that sales acts on more leads, more quickly, and closing more deals.
An integrated lead management process involves six steps:
An add-on to Neolane's base campaign management solution, Neolane's lead management module eliminates manual processes and frees up internal resources for more strategic work by automating the lead process. It supports a user-definable process and criteria for lead levels, and enables every step in the prospect lifecycle, including:
Unlike traditional marketing software, Neolane's software is based on standard, open technology and utilises web services for template-based, straightforward integration with SFA and operational front- and back-end systems. That means Neolane's lead management functionality is richer than most. Neolane is commonly integrated with well-known CRM systems including salesforce.com, Siebel and Oracle, with bi-directional mapping between the SFA and the marketing customer datamart. Neolane's ability to act as the single system of record for all customer information, response management and marketing performance measurement is key to its ability to effectively manage leads.
What makes Neolane's lead management module different?
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