Neolane provides marketers a single, open platform encompassing all the essentials for managing campaigns, leads, dynamic content, marketing resources, customer data and analytics.
Dynamic Content Management
The content of your messages - and how they are presented - is crucial to their
success. To help you maximise effectiveness, Neolane's campaign management
olution incorporates dynamic content management - a straightforward and powerful
module that gives you the tools you need to get the right message across. The
output options are limitless and include personalised newsletters, emails,
web pages, text messages dynamic ads, direct mail pieces, postcards and
brochures - all the basic communications vehicles a marketer uses, and then some.
Marketers use Neolane's dynamic content management module to:
Neolane helps marketers track and manage marketing assets including graphics, offers, design templates and copy. Those assets can then be easily and automatically dropped into a personalised campaign, and automatically formatted to fit the medium - email, direct mail, SMS, fax, web pages, etc. Collaborative authoring functionality and validation workflows help ensure all content adheres to your organisation's corporate guidelines.
Neolane dynamic content management is based on document templates that enable marketers to leverage and refine content with ease. Benefits of this approach include improved productivity, content quality control and ease of use. The software walks you through a five-step process to create and send marketing communications as well as transactional messages such as customer order acknowledgements.
1. Creation and authoring
Neolane provides the means to create marketing messages and documents collaboratively
using simple content-management interfaces that are accessible via web browser
or via a classic Windows application. Neolane can also capture XML flows and
connect to existing content repositories.
2. Collaboration
Foster team work and assign individual tasks using Neolane. Multiple users -
both inside and outside the company firewall - can work together on content. The
built-in security model enables detailed control over the rights and
restrictions of each user: Copywriters, in-house writers, occasional
contributors, project leaders, administrators, etc.
3. Workflow and control
Neolane has full-featured workflow functionality to enabled marketers to manage
the document lifecycle in full - from creation and acquisition of content to
management, deployment and archival. Its architecture is designed to dovetail
with a company's existing processes and give marketers full control over how
data is formatted (case, date formats, encoding, etc.).
4. Personalisation
Personalising documents improves their impact. Neolane enables marketers to
create personalisation rules covering everything from simple merge fields all
the way to conditional content objects. By this stage, marketers are no longer
creating a single document but a multitude of documents, each automatically and
individually personalised for the recipient.
5. Publication
Neolane enables marketers to automate the deployment and publication of content
to any communication channel and in a number of formats (HTML, plain-text PDF,
RTE, etc.). It uses style sheets to generate documents, thus guaranteeing
consistent quality and adherence to company style guides. Marketers can then use
Neolane software to manage the delivery of each individual document.
Neolane recognises the value and strategic importance of proper content management and delivery. The Neolane dynamic content management module is designed to be open and fully customisable in order to adapt to any company's document types and style guides. It is a proven and saleable solution, designed to handle several thousand to millions of documents, and several dozen to hundreds of concurrent content creators.
Neolane and its partners offer a full range of services to help companies integrate Neolane dynamic content management into their existing IT environments.
Interested in seeing the Neolane marketing platform in action?.
Receive more information about the next generation of cross-channel marketing..
+44 (0)845 680 1670
info@neolane.co.uk
Contact Neolane.