Earls Court 2, London
February 23, 2010
Neolane will be exhibiting at TFM&A 2010 at Earls Court 2 in London on 23rd-24th February 2010 and will be at Stand D12. Neolane will also be presenting at this event at 12.30–1.00pm on both days in the CRM and Campaign Management Software theatre.
23rd February 2010 at 12.30–1.00pm
Integrated Marketing: How Neolane can help you to achieve an effective Customer Experience. It’s time for action!
With emerging channels such as social media and mobile, customers are taking more control of how they react to enterprise offers. Marketers not only have to think about what the best offer is to present to their audience but now also have to ensure that they implement a consistent conversation which takes in to account what the customer is saying. Learn about:
24th February 2010 at 12.30–1.00pm
Trigger Marketing: A Practical Solution
The theory of driving marketing based on customer behaviour is nothing new. Why then are businesses still unable to deliver on the promise of real customer-centric marketing? In this session you will understand the challenges of marketing automation in today’s world, and learn practical approaches and methodologies that will make customer interactions productive not only in terms of delivering a healthy return on marketing investment (ROMI) but also in terms of improved customer satisfaction and loyalty in the form of sustained repeat business.
Harte-Hanks research shows that average open rates for transactional email were recorded at 50%, with an average click-through rate of 11%. Furthermore, emails with coupons averaged 59% opens and 38% click-through. Research from Jupiter suggests that marketers are reporting that offers in transactional messages represent an increase in online revenue of at least 3%. Hear how:
Attendees to our stand will have the opportunity to discover Neolane enterprise software solutions for customer-oriented marketing and outbound communications. You will see how organisations can plan, automate and execute highly personalised marketing campaigns across multiple channels (direct mail, call centre, email, mobile), throughout the customer lifecycle.
To register for a one-to-one meeting or to see a live demonstration of Neolane at this event, please fill in the form below with your details and we shall be in contact with you shortly.
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