Richmond upon Thames
January 15, 2008
Neolane, a provider of customer marketing and communication software solutions, ended 2007 after another year of rapid revenue growth in the UK and rest of Europe and the extension of its operations into North America.
During the year, Neolane welcomed 35 new customers, including: Alcatel-Lucent (Telecoms), Bales Worldwide (Travel & Leisure), Canon (Hi-Tech), Confetti (Retail), Mailtrack (Marketing Services Provider), SAS (Airlines) and Tele2 (Telecoms). For the fifth year running, Neolane again doubled its sales figures thanks to the very rapid uptake of the Neolane marketing and customer communications software platform.
With the commencement of a North American operation in October 2007, Neolane can now be reached in Boston, Atlanta and San Francisco as well as via its existing European office network covering London, Paris and Copenhagen.
"Neolane provides the only enterprise marketing platform that effectively unites emerging technologies with traditional channels to create an optimal customer experience, improve marketing effectiveness and drive revenue," said François Laxalt, marketing director of Neolane in Europe. "More than 100 of the world's most innovative marketers including Accor Hotels, Dating Direct, EMI Music, Packard&nsp;Bell, Sephora and Zavvi trust Neolane to drive highly personalised, tightly coordinated digital and print marketing initiatives."
In the United States, Neolane and Packard Bell won an award for Multi-channel Marketing Achievements at the National Center for Database Marketing (NCDM) Conference. In France, more than half of the country’s top 15 eCommerce sites use Neolane solutions.
Neolane allows companies to gain better visibility and control over their total marketing operations and more efficiently build and execute communications strategies. With Neolane, business-to-consumer and business-to-business companies can drive dynamic content personalisation across multiple mediums to create more relevant two-way dialogue. The platform can easily combine direct mail, email, web personalisation, digital printing, WAP Push, and mobile applications like SMS ("Short Message Service" or text messaging) and MMS ("Multimedia Message Service") into a tightly orchestrated marketing programme. This stands in stark contrast to competitive solutions whose direct-mail roots have stunted their flexibility to support and smoothly integrate these new modes of communication.
Helping to fund its growth, in early 2007 Neolane closed a second round of financing of €5 million (Euros) led by XAnge, through its XAnge Capital and XAnge Private Equity funds. XAnge joins Auriga Partners, the original $ first-round investor, in backing Neolane.
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