Newton, MA
Customer Experience Matrix
October 18, 2007
by David Raab
Neolane is important because it's a full-scale competitor to Unica and the marketing automation suites of SAS and Teradata, which have pretty much had the high-end market to themselves in recent years. (You might add SmartFocus and Alterian to the list, but they sell mostly to service providers rather than end-users.) The company originally specialised in email marketing but has since broadened to incorporate other channels. Its email heritage still shows in strong content management and personalisation capabilities. These are supplemented by powerful collaborative workflow, project management and marketing planning.
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