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News & Events

Latest News and Events Events Press Releases Neolane in the News Press Contact

Twickenham
October 6, 2008

Neolane Launches Cross-Channel Marketing Optimisation Solution

The only enterprise marketing software specifically designed to manage, automate and optimise coordinated, personalised messages across both traditional and emerging channels: from email, direct mail and call centres to mobile – SMS, MMS and WAP Push.
All from a single new platform, Neolane v5.

TWICKENHAM, UK – October 6th 2008 - Enterprise marketing software provider Neolane today announced the immediate availability of its Neolane Cross-Channel Marketing Optimisation solution, based on its new Neolane v5 platform.

Neolane Cross-Channel Marketing Optimisation helps companies increase revenue and customer loyalty by giving marketers the ability to run campaigns across both traditional and emerging communication channels in a controllable, coordinated, customer-friendly and much more effective manner.

While ‘multi-channel’ marketing practices and software solutions take a silo approach with little cross-channel campaign consistency, Neolane Cross-Channel Marketing Optimisation allows marketers to bring a combination of channels into play very effectively: it enables marketers to reach customers with personalised, relevant and event-triggered content – and keep to a consistent message across the channel mix. Customer interaction such as purchases and preferences are recorded within a single customer view, meaning that the very latest interaction via any channel can be quickly accounted for and accommodated in subsequent communications.

Neolane Cross-Channel Marketing Optimisation on Neolane v5 also allows marketers to:

• Define, execute and control marketing communications projects to ensure maximum return on investment - from using predictive modelling to estimate and optimise campaign performance, to automatically tuning campaigns in process to improve results. Also track and analyse responses to improve future performance.
• Collaborate on planning, budgeting and financial management and align marketing activities with strategic corporate objectives. (Known as Marketing Resource Management).
• Improve email deliverability to ensure legitimate opt-in email communications reach the recipient’s inbox and are correctly rendered on screen.

The new Neolane v5 platform also provides facilities for marketers to:

• Improve lead handling - by capturing, qualifying and routing hot leads from campaigns to the right sales teams automatically.
• Integrate marketing campaign messages with transactional content such as account alerts and statements.

"“Customers are increasingly dictating how and when they are contacted, expecting relevancy, value and exceptional service in every communication,” said Jeremy Bedford, director of operations for Neolane in the UK. “Neolane’s roots are in cross-channel marketing automation. We have the only platform that can transcend organisational silos and simplify the execution and measurement of coordinated, consistent and highly personalised cross-channel campaigns that meet customer expectations as well as deliver against increasing pressures on marketing to deliver a strong return on investment."

On September 15th 2008 Neolane customer EMI Music was recognised for marketing excellence by Gartner, Inc. and 1to1 Media. EMI Music won the 2008 Gold Customer Award in Marketing Optimisation at the annual Gartner CRM Summit. EMI Music uses Neolane to build one-to-one customer relationships with millions of fans by mail, email and mobile.

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