Richmond upon Thames
March 17, 2008
Neolane today announced Business&Decision as a UK implementation partner. The agreement extends a very successful two-year partnership in France where the two companies already have ten joint customer implementations including retail bank Crédit Agricole Synergie, travel firm Voyages SNCF and investment bank Société Générale Corporate.
Neolane is an enterprise marketing software company and Business&Decision is a leading international consulting and data management company specialising in business intelligence, customer relationship management and e-business.
“Business&Decision has a great deal of consulting and solution delivery experience in the customer communication and marketing space and in France has already proven its expertise in many joint projects with us,” said François Laxalt, marketing director of Neolane in Europe. “We’ve now appointed Business&Decision as a UK implementation partner confident that together, we have the strength to significantly improve the success of our customers’ marketing communications activities and loyalty programmes.”
A spokesperson for Crédit Agricole Synergie stated that it had selected Neolane and Business&Decision not only for the strength of the Neolane software, but also for the strength, expertise and references of the two companies.
“Neolane’s marketing communications software has the power to enable sophisticated, yet automated, personalised communications and marketing campaigns integrated across multiple channels to develop high value, life-long relationships and brand loyalty with customers,” said Alan Bartlett, head of client services with Business&Decision’s UK e-Business division. “Working with Neolane we expect to help our customer-base develop right-time, right-message, right-channel marketing communications that are informative, stimulating and revenue enhancing.”
About Business&Decision
Founded in 1992, Business&Decision is a leading global
consulting and systems integration company specialising in business intelligence,
customer relationship management (CRM) and e-Business. The company works with a
wide range of private and public sector clients to implement systems that
improve business functions and performance (dashboards, reporting,
consolidation etc.); manage customer relationships (sales force automation,
call centres, campaign management, analytical CRM); and facilitate e-Business
(digital marketing, websites, online stores, corporate intranets, extranets &
portals and information management, etc.).
With more than 2000 employees, 32 offices and over 1,200 clients worldwide, Business&Decision has developed a 'complete project approach' that spans consultation through to implementation and ongoing support. The company has earned a reputation for its functional and technological expertise and has forged partnerships with principal technology vendors.
Business&Decision has been listed on the EuroNext Paris
since February 2001 (Compartment C / ISIN Code: FR 00000 7895 8 / Symbol: BND).
Business&Decision is listed in the Next Economy segment and
in the IT-Cac (technology market).
For more information, please visit
http://www.businessdecision.co.uk
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