Newton, MA
CRM Magazine
February 11, 2008
For many business-to-business (BtoB) marketers, overcoming deeply engrained, manual processes remains a major roadblock to achieving success. Worse, many still work in a vacuum, utilising multiple marketing tools that aren’t linked to sales effectiveness systems such as CRM and SFA. But ultimately the largest challenge is timely access and coordination of customer data across the customer lifecycle. This hinders sales productivity, leading to longer sales cycles and lower conversion rates.
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