Newton, MA
Marketing Sherpa
March 11, 2008
The Web has been a boon for online travel businesses like Expedia and Orbitz -- to the chagrin of some hoteliers who put a great deal of value into customer relations. Some brands have had to spend more time and resources to keep in touch with customers.
Mathieu Staat, Director, Customer Relationships and Marketing, Accor Hotels, and his team focused on kicking up their house list email campaigns early last year. Creating a one-to-one email program with their multilingual customer base received high priority.
Fast-forward to a year later: Staat and his team have accomplished what they set out to do. They boosted annual online revenue by 34% last year compared to 2006. What’s more, 41% of booked rooms are now made by people who subscribe to their email newsletters. "Before we advanced our communications, the number was not even close to that figure."
Interested in seeing the Neolane marketing platform in action?.
Receive more information about the next generation of cross-channel marketing..
+44 (0)845 680 1670
info@neolane.co.uk
Contact Neolane.