Courthouse Hotel, Central London
July 16, 2009
Neolane, the leading provider of multi-channel campaign management software, invites you to a complimentary Breakfast Seminar on Thursday 16th July 2009 from 8:30am to 10:10am at the Courthouse Hotel on Great Marlborough Street, Central London.
Delivering outstanding marketing ROI has never had more focus. The recession has hit the UK hard, Aberdeen have reported that 51% of companies have seen their marketing budgets decrease and consequently, both internal marketing departments and external agencies are falling short of being able to achieve expected marketing results.
The pressure is greater on marketing to acquire, retain and up-sell customers and yet few marketers have the integrated tools and techniques to measure, report on and then improve this effectively. As marketers become even more focused on ROI and generating measurable results the need for budget reallocation is increasing, Aberdeen report that 60% of best-in-class companies have cut allocated spend in traditional media in favour of new media, 18% by more than half.
Building on the success of last years 'strategies to deliver outstanding ROI' seminar, we have updated and improved the content to reflect the latest changes and customer statistics. We will show tools, actual customer approaches and best practice techniques for planning, executing, measuring and improving marketing activity in today’s multi-channel environment that drive significant increases in marketing ROI.
You will leave this seminar with a good understanding of what action you can take to achieve more with less:
The agenda for the breakfast seminar is as follows:
 08.30 |
Registration and Breakfast |
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09.00 |
Neolane Presentation "Multi-channel marketing strategies to deliver outstanding ROI" Simon Cook - Head of Sector - Neolane |
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09.40 |
Neolane Demonstration "Design and execute multi-channel marketing tactics that increase your ROI" Mathieu Lavedrine - Senior Presales Consultant - Neolane |
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10.10 |
Q&A, Coffee and Networking |
We will also be running a workshop at the end of the seminar to explore each of the topics in more detail. In today’s economic climate the art of achieving more with less is absolutely essential to control costs and increase ROI. This in depth session is for people responsible for Marketing, Data Management and CRM. This workshop looks at the technologies that will help marketers gain focus and insight, it looks at techniques to simplify complex tasks, turns insight into relevance and increase your ROI on every campaign and finally how to spot the quick wins and how you can be agile enough to take advantage of the opportunities. People who attend this stream will see how to:
Places at this event are FREE of charge but are strictly limited. To attend this event please Register Now and we will be in contact with you shortly.
Interested in seeing the Neolane marketing platform in action?.
Receive more information about the next generation of cross-channel marketing..
+44 (0)845 680 1670
info@neolane.co.uk
Contact Neolane.