Richmond upon Thames
Database Marketing Magazine
September 26, 2006
The UK's independent and respected Database Marketing magazine (dmarket.co.uk) has taken an in-depth look at Neolane. The result is a detailed review in the September issue.
Gary Palmer writes, "While marketers seem happy to work with a vast range of different applications to support various elements of the marketing mix, the marketing function is one of the last to embrace integrated or process-based packages. Marketing automation has never caught the corporate imagination in the way CRM did."
"This is set to change. With more sophisticated and wary customers, and the diminishing returns realised by many traditional marketing campaigns, new technologies and new approaches make marketing automation a much more appealing proposition."
"In this context, Neolane's entry into the UK market is no surprise. What is remarkable is the degree to which Neolane represents a new breed of marketing automation software."
Download Database Marketing's review in full (3.88 Mb)
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