Twickenham
Retail Week
September 3, 2008
Confetti has implemented an e-mail marketing system from Neolane after a successful three month trial.
The retailer wants to target customers in the run-up to their wedding with timely and relevant marketing.
Confetti, which operates a web site and mail order business as well as five stores, is using the system to build a single customer view of each registered customer, including their preferences, requirements and time scales. It then automates the creation of personalised marketing e-mails.
Confetti managing director Paul Stevenson said: "We expect that by switching to Neolane we will drive incremental sales and increase the average lifetime value of customers during the typical 18-month wedding planning period."
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