Courthouse Doubletree by Hilton, Central London
September 10, 2009
Neolane invite you to a free-to-attend Breakfast Seminar on Thursday 10th September 2009 from 8.30am to 10.10am at the Courthouse Doubletree by Hilton on Great Marlborough Street, Central London.
With consumers’ inboxes perpetually filled with clutter, transactional emails such as order confirmations hold the recipient’s attention more than most other emails. With historical open rates hovering around 70 percent, transactional emails are by nature highly relevant as they pertain to an action the customer just made and often hold important information such as a printable receipt, tracking number or estimated time of delivery.
Traditionally transactional emails were a job for IT and as a result, their messaging often focused on “just the facts” and came in the form of a plain text-based message generated from the system that processed the transaction. These messages lacked HTML design and failed to include branding, product offers or advertisements resulting in missed opportunities to increase brand awareness, engage with customers and generate revenue. Moreover, these legacy transactional messages were outside of the usual email tracking and reporting systems and hence were not included in marketing ROI reports.
Fortunately, new technologies and marketing processes have emerged that focus on delivering transactional emails and marketers can now easily enhance messages to seize the opportunity to increase brand awareness, engage with customers and generate incremental revenue. Furthermore opens, clicks and purchases generated from such messages can now be tracked and included in marketing return on investments reports. The opportunity for marketing to seize control of transactional emails and include them in their overall CRM and loyalty strategies is now a reality.
Harte-Hanks research shows that average open rates for transactional email were recorded at 50%, with an average click-through rate of 11%. Furthermore, emails with coupons averaged 59% opens and 38% click-through. Research from Jupiter suggests that marketers are reporting that offers in transactional messages represent an increase in online revenue of at least 3%.
At this event, we will discuss the strategies you can employ to seize the marketing opportunity of transactional messages via email AND mobile, call centres and direct mail.
The seminar will include examples from a selection of the following Neolane customers:
The agenda for the breakfast seminar is as follows:
 08.30 |
Registration and Breakfast |
|
09.00 |
Seize the marketing opportunity of transactional email messages
Graeme Chard, Senior Sales Consultant - Neolane |
|
09.40 |
Neolane Demonstration
Mathieu Lavedrine - Senior Pre-sales Consultant - Neolane |
|
10.10 |
Q&A, Coffee and Networking |
To register to attend this event please fill in the form with your details and we shall be in contact with you shortly. All fields marked with an asterisk* are mandatory.
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