One Aldwych, Central London
May 6, 2009
Neolane, the leading provider of cross-channel campaign management software and CRM Technologies, the UK’s premier marketing operations agency, invites you to a free-to-attend Breakfast Seminar on Wednesday 6th May 2009 from 8:30am to 10:10am at One Aldwych, London WC2B 4RH.
The public and Not-For-Profit sectors are facing major challenges in this tough economic climate. The erosion of the disposable income of supporters, members and donors and the decrease in public funding are all leading to an ever more selective approach as to where that money is invested. It is therefore paramount that the way you engage with your customers is relevant, personalised and timely, to ensure you remain uppermost in their thoughts.
This targeted engagement, coupled with the increasing legislative burden on compliancy and data protection and the need to be ever more accountable to your regulators makes your job as a marketer increasingly difficult. However, by understanding and organising your customer data through analysis together with the application of personalisation across multiple channels you can realise huge increases in response rates and revenue.
Aimed at marketers and fund raisers, this seminar will show you how to combine the techniques of data analysis and predictive analytics with campaign personalisation and automation to maximise your return, without increasing your current resources, at the same time as meeting your legislative and regulative obligations.
We will show you:
The presentation will also show a variety of case studies including the Science and Industry museum in Paris. They are the 4th largest museum in France with over 3 million on-site visitors and 6 million on-line visitors to their web site annually. By deploying an end-to-end automated marketing process they have integrated their on-line and on-site marketing data, created personalised and automated campaigns to their visitor base and dramatically increased their response rates with over 99% of their campaigns reaching or exceeding their goals.
The agenda for the breakfast seminar is as follows:
 08.30 |
Registration and Breakfast |
|
09.00 |
CRM Technologies Presentation: Realising the value of your data – Data analysis to drive campaign personalisation and automation
Andrew Freeman - Director - CRM Technologies |
|
09.45 |
Neolane Demonstration
Graeme Chard - Senior Pre-sales Consultant - Neolane |
|
10.10 |
Q&A, Coffee and Networking |
To register to attend this event, please fill in the form with your details and we shall be in contact with you shortly. All fields marked with an asterisk* are mandatory.
Interested in seeing the Neolane marketing platform in action?.
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+44 (0)845 680 1670
info@neolane.co.uk
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