According to a recent Aberdeen Group study, 73% of Best-in-Class organisations currently integrate one or more marketing technologies with CRM (versus 30% of all others).
What does this mean for marketers?
By implementing Neolane enterprise marketing software and integrating with your current CRM vendor you are more likely to have a 23% increase in lead conversion rates, a 16% reduction in time-to-close and a 15% increase in average revenue-per-account.
To make these numbers a reality, Neolane works closely with the following vendors:
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Microsoft Dynamics CRM is an all-new customer
relationship management (CRM) system that gives every customer-facing employee the
information they need to truly impress customers. With Microsoft CRM, you can create
a centralised repository of customer data that sits neatly alongside Microsoft Office
and Microsoft Office Outlook—the applications your employees probably use every day.
From Outlook, employees access Microsoft modules to make sales decisions, market products,
solve problems, and get strategic views of the business. It’s CRM that works—and works
very well—because it works the way your users already do, works the way your business
already does, and works the way technology should. |
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The proven leader in on-demand customer relationship management
(CRM), salesforce.com empowers customers to stand out from the crowd.
Salesforce.com does so by delivering the most innovative technology and making
it as easy as possible to share and manage business information. Their solutions
combine award-winning functionality, proven integration, point-and-click
customisation, global capabilities, and the best user experience — and the
result is CRM success. That's why Salesforce has earned the trust of its
customers — and a customer satisfaction rate of over 97% — along with top
industry honors. |
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Oracle's business is information - how to manage it, use it, share it, protect it. The world's largest enterprise software company, Oracle is the only vendor to offer solutions for every tier of your business-database, middleware, business intelligence, business applications, and collaboration. With Oracle, you get information that helps you measure results, improve business processes, and communicate a single truth to your constituents. Oracle's Siebel Customer Relationship Management (CRM) enables organisations to transform the customer experience. With solutions tailored to more than 20 industries, Siebel CRM delivers comprehensive CRM capabilities, tailored industry solutions, and role-based customer intelligence and pre-built integration. |
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