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The American Marketing Association (AMA)
is the largest marketing association in North America. It is a professional association
for individuals and organisations involved in the practice, teaching and study of marketing
worldwide. It is also the source that marketers turn to every day for information/resources,
education/training and professional networking. AMA members are connected to a network of
experienced marketers nearly 40,000 strong and include leading marketing academics, researchers
and practitioners from every industry.
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The Direct Marketing Association (DMA)
is the largest trade association for businesses interested in direct, database,
and interactive global marketing, with about 5,200 member companies from the
United States and 44 foreign nations on six continents. The DMA shapes the way
that organisations apply direct/interactive marketing methods to all marketing,
sales and customer service activity. Their mission is to encourage the education,
growth and profitability of their members and their adherence to high ethical standards.
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The eec is a global professional organisation
that strives to enhance the image of email marketing and communications, while celebrating
and actively advocating its critical importance in business, and its ROI value. They are
committed to regularly conducting a broad series of email initiatives for a variety
of organisations that highlight the positive impact and importance of email as a marketing
tool, communications vehicle and branding device. Additionally, eec members are setting
the standards for email through our Member Roundtables and Advisory Committees. The
eec members who belong to our organisation are representative of other trade organisations,
agencies, advertisers, technology partners, clients and companies focused on the potential
of email marketing via mobile and other digital devices.
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The Email Sender and Provider Coalition
is a cooperative group of industry leaders working to create solutions to the
continued proliferation of spam and the emerging problem of deliverability. Our
membership provides volume mail delivery services to an estimated 250,000
clients - representing the full breadth of the U.S. marketplace. The ESPC is
currently working on solutions to spam and deliverability concerns through a
combination of legislative advocacy, technological development, and industry
standards.
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Massachusetts Innovation & Technology Exchange (MITX)
today is the leading industry association in the country, bringing together
digital technology, marketing and media professionals, to engage in what is next
for the web and how it impacts the marketing and business worlds. With 250-plus
member companies representing over 7,000 digital professionals, it is a dynamic
and growing community of thought leaders, collaborators, and individuals in
search of insight, education and opportunity.
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The Messaging Anti-Abuse Working Group
is a global organisation focusing on preserving electronic messaging from online
exploits and abuse with the goal of enhancing user trust and confidence, while
ensuring the deliverability of legitimate messages. With a broad base of
Internet Service Providers (ISPs) and network operators representing almost one
billion mailboxes, key technology providers and senders, MAAWG works to address
messaging abuse by focusing on technology, industry collaboration and public
policy initiatives.
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The Mobile Marketing Association (MMA)
is the premier global non-profit association that strives to stimulate the
growth of mobile marketing and its associated technologies. The MMA is a global
organisation with over 500 members representing over forty countries. MMA
members include agencies, advertisers, hand held device manufacturers, carriers
and operators, retailers, software providers and service providers, as well as
any company focused on the potential of marketing via mobile devices.
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Shop.org is the online division of
the National Retail Federation, whose mission is to help its members
significantly improve their online and multichannel retail capabilities by
addressing the evolving opportunities and issues related to the Internet and
integration with other retail channels. Shop.org accomplishes this mission via
information-sharing events, teleseminars, and research that is widely recognised
as the most authoritative in the industry. More than 450 leading Internet and
multichannel retail brands are Shop.org members.
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