Telecommunications

Telecom service providers (fixed and mobile operators, ISPs, cable operators) are facing an increasingly fickle customer base. Churn and attrition are increasingly problematic because of competition and the wide range of offers available. For this reason, effective and proactive customer relationship management is essential to win market share, promote new offers and increase ARPU.

The Neolane marketing platform enables you to:

• Reduce the cost of acquisition through optimised targeting
• Anticipate and prevent attrition (integrated predictive marketing, scoring and aggregate functions)
• Promote up-selling and cross-selling
• Define action/interaction schemas and relationship mechanisms
• Measure revenue generated and ROI on marketing actions

The following companies use Neolane technology: Alcatel-Lucent, Neuf Cegetel, France Telecom, La Poste.net, Samsung and Skynet Belgacom.

See a Demonstration

Request More Information

Attend an Event

Join the Conversation