Retail, E-commerce, Distance Selling, Mail Order

Companies in the retail space are increasing compelled to evolve from product-centric marketing strategies (the traditional Marketing Mix) to customer-centric marketing strategies. Today's challenges lie in identifying customers  in particular the most profitable ones, implementing differentiated loyalty strategies, improving the processes of launching products with increasingly shorter lifecycles, controlling costs and measuring operational ROI.

The Neolane marketing platform enables you to:

• Model customer paths from welcome packs though up-selling and cross-selling strategies
• Reactivate customers (RFM criteria, etc.), define and automate loyalty programmes (points schemes, welcome packs, etc.)
• Target and personalise based on stated, observed and geographical data
• Generate traffic for bricks and mortar stores and measure sales generated by actions performed (coupons with barcodes, gift vouchers, etc.)
• Respect cross-channel engagement rules, manage sales pressure

The following leading E-commerce companies use Neolane technology: Voyages-sncf.com, Fnac, La Redoute/Redcats, RueDuCommerce, Alapage, Lastminute, Telemarket.fr and Houra.fr.

Among Neolane's customers who orchestrate cross-channel accquisition and loyalty strategies: Alapage.com, Carrefour Online, Fnac, Fnac.com, Houra, Le Club Des Créateurs De Beauté, Natures & Découvertes, Nespresso, Petit Bateau, Photoways, Picard Frozen Foods, Plantes et Jardins, RueDuCommerce, Sephora (LVMH), Telemarket and Via Presse.

See a Demonstration

Request More Information

Attend an Event

Join the Conversation