Media, Entertainment

New technologies, new sources of information, digital media, and high recruitment costs have had a profound impact on the business strategies of the press and publishing world and of marketing and communication service providers. Furthermore, new publication formats, which offer more choice, more interactivity, more personalisation and are faster, have found their place alongside traditional formats  and in some cases are supplanting them completely.

The Neolane marketing platform enables you to to:

• Manage subscriptions, updates to profiles, referrals and unsubscriptions in real time
• Produce collaboratively multi-branded content for multiple territories, multiple languages, and multiple formats whilst adhering to style and graphical guidelines
• Automate marketing campaigns over multiple channels (e-mail, direct mail, SMS, MMS, Web, etc.)
• Promote loyalty using messages that are tailored and personalised according to stated preferences, purchases, and observed behaviour
• Reduce lead time thanks to a workflow engine and tight integration with fulfilment houses

The following companies use Neolane technology: CMP Medica, Decision News Media, Decitre, EMI Music, Groupe Jeune Afrique, Groupe Moniteur, Kdp Groupe, Groupe l'Equipe.fr, Ouest France, PMU, Safi (Decopremier), Sepic, Skyrock, Sony PlayStationéhellip;

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