Leisure, Tourism

The world of tourism, leisure and transport has seen cross-channel relationship marketing become a key factor of success in providing quality, user-friendly services, working with partners, making customer acquisition and loyalty programmes profitable, and automating and orchestrating communication strategies.

The Neolane marketing platform enables you to:

• Create a single view of the customer to consolidate all available information (contact details, preferences, reservations, purchases, loyalty points)
• Recruit prospects and stimulate clients: automate promotional campaigns, newsletters, incentives, loyalty card and subscription programmes
• Improve yield rates and transformation rates with targeted, personalised and differentiated offers
• Implement relationship programmes, promote value-added services and offers, anticipate customer needs (message prior to departure, upon return, satisfaction surveys, etc.)
• Improve reactiveness: coordinate validation processes, content workflows (multi-country, multi-language, and multi-brand) and campaign execution

The following companies use Neolane technology: Accor Hotels, Bales Worldwide, Stade de France Consortium, France Loisirs Vacances, Groupe Transat-Look Voyages, Hotels Paris Rive Gauche, International Hotel & Restaurant Association, La Cité des Sciences et de l'Industrie, Lastminute, Nouvelles Frontières, SAS Scandinavian Airlines and Voyages-Sncf.com.

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