Industry, B2B

In the B2B sector, it is notoriously difficult to nurture long-term relationships when dealing with both B2B and B2C targets. This sector has a number of distinctive characteristics to take into account: relatively low numbers of customers and prospects (in the order of thousands), significant differences between contacts, high revenue per contact, and the important role played by partner, VAR and distribution networks.

The Neolane marketing platform enables you to:

• Significantly improve the prospects database and generate leads
• Perform highly-targeted and specific interactions
• Leverage sales networks and the execution of marketing actions
• Collaboratively manage content for cross-channel communications (central validation circuit and networked contributors)
• Generate, identify, assign and follow-up leads until maturity, thus improving transformation rates

The following companies use Neolane technology: Alcatel-Lucent, Anxa, Canon UK, France Telecom, Hager Tehalit,LG Electronics, Meetic (DatingDirect), Neuf Cegetel (Club Internet, AOL France), PSA Peugeot Citroen, Reed Business Information, Samsung, Skynet Belgacom

See a Demonstration

Request More Information

Attend an Event

Join the Conversation