• Company
  • About Neolane
  • Management team
  • Board of directors
  • Careers
• Products
  • Cross-channel campaign management
  • Lead management
  • Dynamic content management
  • Marketing resource management
  • Customer data management
  • Analytics and reporting
  • ASP or licence?
• Solutions
  • Email marketing
  • Mobile marketing
  • Traditional direct marketing via offline channels
  • Predictive marketing
  • Information delivery - customer notifications
• Services
  • Services Overview
  • Consulting
  • Education
  • Support
• Customers
  • Customers overview
  • Financial Services
  • Telecommunications
  • Industry, B2B
  • Retail, E-commerce, Distance Selling, Mail Order
  • Media, Entertainment
  • Leisure, Tourism
• Partners
  • Neolane Partners
• News
  • Latest News and Events
  • Events
  • Press Releases
  • Neolane in the News
  • Press Contact
• Resources
  • Resources overview
  • Product literature
  • Press releases
  • Articles
  • Events
  • White Papers
  • Articles
• Contact
  • Contact Us
  • See a demonstration
  • Request more information

Customers

Customers overview Financial Services Telecommunications Industry, B2B Retail, E-commerce, Distance Selling, Mail Order Media, Entertainment Leisure, Tourism

Leisure, Tourism

The world of tourism, leisure and transport has seen cross-channel relationship marketing become a key factor of success in providing quality, user-friendly services, working with partners, making customer acquisition and loyalty programmes profitable, and automating and orchestrating communication strategies.

The Neolane marketing platform enables you to:

• Create a single view of the customer to consolidate all available information (contact details, preferences, reservations, purchases, loyalty points)
• Recruit prospects and stimulate clients: automate promotional campaigns, newsletters, incentives, loyalty card and subscription programmes
• Improve yield rates and transformation rates with targeted, personalised and differentiated offers
• Implement relationship programmes, promote value-added services and offers, anticipate customer needs (message prior to departure, upon return, satisfaction surveys, etc.)
• Improve reactiveness: coordinate validation processes, content workflows (multi-country, multi-language, and multi-brand) and campaign execution

The following companies use Neolane technology: Accor Hotels, Bales Worldwide, Stade de France Consortium, France Loisirs Vacances, Groupe Transat-Look Voyages, Hotels Paris Rive Gauche, International Hotel & Restaurant Association, La Cité des Sciences et de l'Industrie, Lastminute, Nouvelles Frontières, SAS Scandinavian Airlines and Voyages-Sncf.com.