• Company
  • About Neolane
  • Management team
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• Products
  • Products overview
  • Multi-channel campaign management
  • Lead management
  • Dynamic content management
  • Marketing resource management
  • Customer data management
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• Solutions
  • Multi-channel direct marketing
  • Email marketing
  • Mobile marketing
  • Traditional direct marketing via offline channels
  • Predictive marketing
  • Information delivery - customer notifications
• Services
  • Services Overview
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• Customers
  • Customers overview
  • Financial Services
  • Telecommunications
  • Industry, B2B
  • Retail, E-commerce, Distance Selling, Mail Order
  • Media, Entertainment
  • Leisure, Tourism
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Customers

Customers overview Financial Services Telecommunications Industry, B2B Retail, E-commerce, Distance Selling, Mail Order Media, Entertainment Leisure, Tourism

Retail, E-commerce, Distance Selling, Mail Order

Companies in the retail space are increasing compelled to evolve from product-centric marketing strategies (the traditional Marketing Mix) to customer-centric marketing strategies. Today’s challenges lie in identifying customers — in particular the most profitable ones, implementing differentiated loyalty strategies, improving the processes of launching products with increasingly shorter lifecycles, controlling costs and measuring operational ROI.

The Neolane marketing platform enables you to:

• Model “customer paths” from welcome packs though up-selling and cross-selling strategies
• Reactivate customers (RFM criteria, etc.), define and automate loyalty programmes (points schemes, welcome packs, etc.)
• Target and personalise based on stated, observed and geographical data
• Generate traffic for bricks and mortar stores and measure sales generated by actions performed (coupons with barcodes, gift vouchers, etc.)
• Respect multi-channel engagement rules, manage sales pressure

The following leading E-commerce companies use Neolane technology: Voyages-sncf.com, Fnac, RueDuCommerce, Camif, Alapage, Lastminute, Telemarket.fr and Houra.fr.

Among Neolane's customers who orchestrate multi-channel accquisition and loyalty strategies: Alapage.com, Boostore (Carrefour), Camif, Chateaunet, Fnac, Fnac.com, Grosbill, Houra, Le Club Des Créateurs De Beauté, Le Grand Livre du Mois, Natures & Découvertes, Nespresso, Petit Bateau, Photoways, Picard Frozen Foods, Plantes et Jardins, RueDuCommerce, Sephora (LVMH), Telemarket, Via Presse and Zavvi (Virgin Megastores).