• Company
  • About Neolane
  • Management team
  • Board of directors
  • Careers
• Products
  • Products overview
  • Multi-channel campaign management
  • Lead management
  • Dynamic content management
  • Marketing resource management
  • Customer data management
  • Analytics and reporting
  • ASP or licence?
• Solutions
  • Multi-channel direct marketing
  • Email marketing
  • Mobile marketing
  • Traditional direct marketing via offline channels
  • Predictive marketing
  • Information delivery - customer notifications
• Services
  • Services Overview
  • Consulting
  • Education
  • Support
• Customers
  • Customers overview
  • Financial Services
  • Telecommunications
  • Industry, B2B
  • Retail, E-commerce, Distance Selling, Mail Order
  • Media, Entertainment
  • Leisure, Tourism
• Partners
  • Neolane Partners
• News & Events
  • Latest News and Events
  • Events
  • Press Releases
  • Neolane in the News
  • Press Contact
• Resources
  • Resources overview
  • Product literature
  • Press releases
  • Articles
  • Events
  • White Papers
• Contact
  • Contact Us
  • See a demonstration
  • Request more information
  • Request Neolane platform brochure

Customers

Customers overview Financial Services Telecommunications Industry, B2B Retail, E-commerce, Distance Selling, Mail Order Media, Entertainment Leisure, Tourism

Industry, B2B

In the B2B sector, it is notoriously difficult to nurture long-term relationships when dealing with both B2B and B2C targets. This sector has a number of distinctive characteristics to take into account: relatively low numbers of customers and prospects (in the order of thousands), significant differences between contacts, high revenue per contact, and the important role played by partner, VAR and distribution networks.

The Neolane marketing platform enables you to:

• Significantly improve the prospects database and generate leads
• Perform highly-targeted and specific interactions
• Leverage sales networks and the execution of marketing actions
• Collaboratively manage content for multi-channel communications (central validation circuit and networked contributors)
• Generate, identify, assign and follow-up leads until maturity, thus improving transformation rates

The following companies use Neolane technology: Alcatel-Lucent, Anxa, Canon UK, Dassault Systems; France Telecom, Hager Tehalit,LG Electronics, Meetic (DatingDirect), Neuf Cegetel (Club Internet, AOL France), Packard Bell, PagesJaunes Marketing Services, PSA Peugeot Citroen, Reed Business Information, Samsung, Skynet Belgacom